I make digital solutions that solve problems for my clients. My long history with illustration adds a hand-crafted–but still quite modern–flavor to the work. I like to think of what I create as "persuasion flows": performance-centric and data-driven interactions designed to convince and captivate. Whether it's a straightforward marketing email, or conceiving and building the branding, visual design and user experience for a new app, the goals are always the same: convince a specific audience to take an action, donate money or make a purchase. Do it with grace and charm. Make it memorable and make a difference.
Creative direction, UX and mobile responsive design for all aspects of CREDO's e-commerce website. The site allows visitors to purchase mobile phones and sign up for voice and data services on CREDO's national network.
Formerly known as Working Assets, CREDO is one of the original social impact businesses. CREDO uses revenue from it's mobile phone service to fund progressive change through its organizing and online petition platform, CREDO Action. They also donate millions each year to progressive nonprofits working for social change in Washington DC and internationally.
Creative direction, UX and visual design for Mother Jones website. The project included developing branding for the site, grid structure and UI for all editorial content, integration of online ads and fundraising opportunities as well as design and UX for Mother Jones extensive photo galleries.
"Steve’s UI redesign for the Mother Jones website gave us a fresh and professional framework for all our digital content. The redesign scaled beautifully while we saw our online readership rise into the millions of unique visitors per month. I've worked with Steve for more than 15 years; he brings the best design chops to every piece of work he takes on–along with a savvy, clear-headed approach to turning a great mission into great design."
–Steve Katz, Publisher, Mother Jones
Creative direction, branding, microsite and collateral design for this national grassroots campaign to defeat 10 Tea Party Republicans in 2012. Five lost their seats.
Creative direction, UX and mobile responsive design for CREDO's online activism website CREDO Action. The design fosters high engagement and encourages wide sharing on social media. Over 20 million petitions have been submitted to national leaders with this redesign.
Creative direction, branding, campaign microsite and campaign collateral for this national campaign to stop the Keystone XL pipeline.
This design drove a massive grassroots campaign that saw over over 3.8 million petitions delivered, over half a million comments to the State Department and nearly 100,000 citizens pledge to risk arrest should the Keystone pipeline be approved. Rallies were organized and attended by thousands in hundreds of locations around the country.
Creative direction and design for CREDO Action shareable images on social media.
Creative direction, UX and visual design for mobile-responsive microsites and landing pages. Some recent examples.
Creative direction and design for CREDO's donations-focused credit card. The card has donated over $78 million since its origin as the Working Assets card.
Examples of various CREDO direct marketing campaigns.
Creative direction, copy and design for various print projects.
I was an early adopter of the Mac computer as a visual arts tool. For a long period I focused almost exclusively on computer-generated illustration. My work appeared in many national publications and received awards from Communication Arts, PRINT, The Society of Illustrators and American Illustration. Here are just a few examples.