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Creative direction and design for social impact
I create performance-centric and data-driven interactions that persuade and motivate–everything from social media campaigns to websites to short video. Whether the vehicle is a straightforward marketing email, or something bigger–like conceiving and building the branding, visual design and user experience for a new app–the goal is basically the same: convince a specific audience to take an action, donate money or make a purchase. One of the larger scale projects I am particularly proud of is the redesign of the CREDO online petitions experience, which has moved millions to raise their voices for social change.
I bring a broad range of life experience to my work. I studied physics and printmaking in college. I've worked as a newspaper designer, an editorial illustrator, a UI designer. I've been an adjunct professor at two private art colleges in San Francisco and an in-house creative director for a feisty national brand. I have coded entire website front-ends and written copy for ad campaigns and political campaigns.
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Steven Lyons Studio